Start with your past clients because these are people you just sold a house to. Smart real estate agents know that there is a lot of money to be made in giving away something for free. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Beautiful. At least if you sold them a house, you will for sure have their mailing address! Very nice. Just never, ever assume. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! This is a great way for you to demonstrate that you are knowledgeable about the local area. A good CRM must have an IDX feed to your local MLS. Great post. I was just checking in with you to see how youre doing. Still not sure how to write it? One of the most powerful ways of attracting interest and building strong connections is by offering something of value. It is so easy to get caught up in the bright and shiny and different methods of lead generation. For most people, their home is their most valuable asset, and its also their biggest liability. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Thanks for all the comments! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. As the leads and referrals start coming in, its important to keep track of each and every one. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. But by any name, Listing E-Alerts are a powerful tool. ActiveRain, Inc. takes no responsibility for the content in these profiles, Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Youll see every single time they just as appreciative as everybody else you reach out to. Good news! As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. This is how you reconnect with your sphere of influence database. Check out this great listen on Audible.com. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. It is such a surprise when someone takes the time to send a note that is personal. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Real Estate Sphere of Influence (SOI) - Convert More Leads You may be wondering if you should be spending money on buying new leads. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. 240-408-4002 contact@homeactions.net The Best Real Estate Email Templates for Your Sphere of Influence Make sure you do not fall into this trap. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. It strikes up a conversation and they start chatting with you. For example, you may want to host a simple summertime cookout. Here is how to create an audience. Thx for sharing. Date. As a rookie real estate agent, sell your sphere of influence on how you Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Still not sure how to write it? Real Estate Newsletter Ideas (Free Templates) - ZPA Resources Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Look, we get it. Your newsletter list is also a great place to find referrals. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. That way, you stay in the loop on what is happening in the local area. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Check out these 5 practical tips for growing your sphere with social media. And that's an uncomfortable idea for many of us. We have all been there. Check out our tips for advertising on LinkedIn! I am the worst at self-promoting. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Recent clients and professional connections are always a great place to start.. I dont have any influence! I know thats what I thought the first time I heard it. Own it! Twitter posts with visuals get up to 5x more engagement. Looking forward to catching up with you soon!. You can give them some references. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. YAY-ME? More than anything else, these real estate letters are a thank you with a request for real estate referrals. Make sure you select something that shows just how well you know them. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Watch the video now. Dont take the cheap route if its going to come across negatively. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Its Brian Icenhower. Its really simple. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. That's a wonderful example. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Why am I sharing this wonderful news with you? This traditional use of the Listing E-Alert tool is a great value add to your clients. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Realtor Sphere of Influence Scripts to Contact Your Database Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. The more personal attention you give, the more theyll like and remember you. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. They better like it, or you're going to get blocked! or other gift.. That way, they know that you appreciate the referral. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. I love your program, Jennifer. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. You at least need to take the time and make real estate letters personal. But, there is next time, so thank you so much. A Simple Definition to Get You Started. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Let us help you. WOW. And whenever possible, ALWAYS post an image. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Working your real estate sphere of influence takes far more time than money, at least in the beginning. (MAKE SURE your contact deets are in your profile!). Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. SOI. They already know you. its also more effective. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". There are a lot of questions that we have the ability to address for our clients. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. 9 Real Estate Prospecting Letter Templates for Lead Outreach As a result, Realtors end up going for the remaining 20 percent. It's been way too long since we've seen each other. If you show up on social media consistently, simply being there and being open is enough. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. March 04, 2012 08:13 AM. Youll be shocked at the response. Thats the only way you will be able to contact your SOI members 100 times a year. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Love it or hate it, email cannot be ignored. 3. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Just pick up the phone. Now you take your scrubbed list upload them to an email marketing program. Sound good? These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Real estate letters to clients samples - sphere of influence This takes some time. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Sample Newsletters | HomeActions Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. So take a different approach. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Oops! Its our nature to judge one another and decide how much trust to afford each and every other human we meet. You say, hey, shame on me, because I should have reached out to you sooner. The Best Real Estate Email Templates for Your Sphere of Influence It wont be like that for long. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. That is why social media is helpful. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? My clients really love it. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Go to your business page and click at the top where it says "Ad Center.". There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Hi Jennifer, Interesting concept and comment thread. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . It is important for you to stay connected with your real estate clients. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style For brand new agents a simple Excel spreadsheet will do the job.. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. When you target through every channel like this, you are in your SOIs brain. Do your prospects know? Pay Special Attention to Those Who Matter Most, 5. Send out a simple four by six postcard. If they are not receiving them, they are not actually in your sphere of influence. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Today Im going to tell you, no. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. The easiest way to do this is to use an announcement letter for real estate. You now have a friend in real estate. Its easy to neglect these tasks if you dont have a contact plan in place. Remember, you dont have to harass your SOI with daily sales calls. There are 3 primary ways to get your name out there. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Copy all of it into one Excel spreadsheet. If you are a seasoned real estate agent, then you know who is most impressed by your work. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Put yourself in your contacts shoes. Likely, you are already using Listing E-Alerts. Out of 30+ agents in my office, I was one of only 9 to receive this honor! For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Together, we can make this year your best yet! It could literally lose you millions. And in this case, that brand is you. So give your full attention to every person you meet, and remember, everybody matters. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. You can send this to your SOI, or your geographic farm. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Your first thought might be My sphere of influence? Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. You make an impression and brand yourself into their head. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. In addition, it might backfire and cause them to never call on you. Jennifer - I really needed to read this!! And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. If you like the SOI/geographic farm script above, youll love our other real estate email templates. All you need to do is say, Hey! So thank you, thank you, THANK YOU!!! You may get another referral in the future, growing your sphere of influence. The name of the game is Listing E-Alerts. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. (True Story)Order Your Here! How to Write an Influence Letter [with Sample] - Request Letters People love to look into each others lives, which is why we all love social media. We do coach our clients on these lead generation tactics. Constant Contact and Emma are two good examples. Congratulations, Lori! 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Your email address will not be published. After all, theres only so much time in the day. Howd you get into it? And time is something busy agents are short on. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Real Estate Sphere of Influence Tips: How to Get Listings - Authorify There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Theres really no right or wrong way to segment your list. What We'll Cover Housing Market Statistics 1. I bet you do want to share some ideas? If you would like to submit a question just visit. Finally, the art of copywriting is helpful too. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. (Were talking multiple millions in volume.). If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Come up with a meaningful message, and hit your database with a postcard mailer. Writen By. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Or ask for feedback?? Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database.
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