Theyre not just a snack day part, etc. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. And if you do that well, then your top-sellers, sometimes you beat them. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Start Now! For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. which of the following is not characteristic of groupthink SPEED . "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. So its getting involved with charity partners. We find that real fruits, veggies, and juices just taste better.". . When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. Tropical Smoothie Franchise Cost & Profit for 2023 Explained A presentation for a board is focused on very different things than a franchisee roadshow. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. ", Charles Watson was named CEO in December 2018. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Management can grow a company without having to invest too much money, and . We add some spice to it. However, I ended up a punter at Cornell. Charles Watson - Journalism Advisory Board Member - LinkedIn 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. 770-580-2333 This is a BETA experience. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Maybe you made somebodys day just 1 percent better; you still had a positive impact. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. 1117 Perimeter Center West, Suite W200 It is for information purposes only. It is for information purposes only. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Are there misconceptions about smoothies you want cleared up? Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. As a restaurant executive, hospitality should be in your blood. These early experiences in the workforce are what ignited my entrepreneurial spirit. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. Our annual tactics are focused around delivering those results.". Jul. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. So weve been able to do that. How Tropical Smoothie pulled off record-breaking year during COVID-19 Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Tropical Smoothie Cafe. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". . Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. Theres an obvious answer for me here, and thats to put your heart into what you do. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler Im a football lover. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. We can go to camp, we can be counselors. New York State Disclaimer: This advertisement is not an offering. Charles is directly responsible for selling more than 800 franchises during his tenure. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. We gathered that feedback and used it to set goals and action plans for the company. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? We set company-wide strategic imperatives around these issues immediately.". Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. The success of our brand is about the talent and drive of our talented executives and Support Center team. Beyond just smoothies, we serve better-for-you . It is the food. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". TropicalSmoothie.com. But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. What was your plan for the first 90 days? SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. My job is to serve them. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. I would say Im absolutely not opposed to being in all 50 states. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Join our Franchise Family. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. Related Posts. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. The first thing is to be a business partner. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. charles watson tropical smoothie net worth We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. And the digital guest experience is another way for our customers to use us. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. 770-580-2333 Sometimes youve just got to go with the taste. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. This information appears in Item 19 of our Franchise Disclosure Document. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. And we actually drove our comparative sales versus 2019 by 7.5%. Resolved: Release in which this issue/RFE has been resolved. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. We really call Tropical Smoothie Cafe a street corner business. Without our franchisees, committees, and council, I simply could not do this job. I was born with a strong work ethic. Again, the franchising, especially in Tropical Smoothie, it is a local business. And those are the most important things that I do.. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. 1117 Perimeter Center West, Suite W200 Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! It is for information purposes only. Ill start with the fact that I believe that convenience is king. I have a little bit sweeter palate. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Total investment for a new cafe opening ranges between $246,500 and $580,500. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Skip to main content Call now and speak to a franchise development leader. And theyve been able to do that, which is increased our average unit volume many, many times over the years. . Net Worth Requirement $350,000 . *$1,009,803 System Wide Average Net Revenues. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Since that time, he has led the company on its quest towards $1billion in sales by 2023. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. We find that real fruits, veggies, and juices just taste better.". Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. For many, many years, its been the Bahama Mama. We have three tenets in how we serve our Franchise Owners. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. The offering is by prospectus only. In July 2018, I was named interim CEO, and then permanent in December 2018.". Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. 5 Questions with Tropical Smoothie CEO Charles Watson. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. Tell us a little about your background before joining Tropical Smoothie? He is directly responsible for selling more than 800 franchises. Call now and speak to a franchise development leader. Glad Tidings: Are Seasonal Franchises A Good Investment? Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Your results may differ. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. TropicalSmoothie.com. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Tropical Smoothie Cafe Posts Record-Breaking Q2 Results Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Riding the Wave of Growth - CEO, Charles Watson Interview Show them that we care. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Communicate deeply. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. Here's how CEO Charles Watson did it. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. Charles is directly responsible for selling more than 800 franchises during his tenure. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. The companys goal is to open 1,500 cafes or more by the year 2024. And they want what they want when they want it, and thats usually right now. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. It is for information purposes only. Watson:"We were in a good place! As you know, the restaurant industry has taken a huge hit. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. So Ive got to get them in while I can. Tropical Smoothie Caf works to keep its momentum. Occhiogrosso: What was the condition of the company before you were named CEO? Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . Opinions expressed by Forbes Contributors are their own. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand.
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